I don't get the same sense from it you do. It looks to me like they realized they needed more income than launches could get them in the time they needed. Rather than solely depending on investors, they came up with a business that plays to their strength that can be a steady/recurring source of income to be less dependent on investors. I don't see SpaceX so focused on profiting from Starlink that they've lost any momentum towards any of the other SpaceX plans. From where I sit, it looks like a pretty smart play on their part. It also just happens to be a very beneficial service that so many other players in the market refused to do.