Yeah, I actually physically rolled my eyes when I read the "exclusively for Mac" copy on the website. I get it if you want to build a cool photo transfer/view app as an add on to the experience, and want to do it native, and only have time to build for one platform. But calling that out in that way makes it sound like some sort of "feature", which is a huge turn-off, regardless of whether or not they're building exclusively for my platform of choice.

But the camera itself should support MTP, USB mass storage, or something of that nature, and should just work on any platform. If it doesn't, that's a pretty silly oversight.