They look to be setup as a consultancy. While the title is not wrong it reads different when you realized the parent company has been around for 10years and they list 330+active clients with 850+ projects done.

Woops. Definitely not a consultancy. We make and sell software. The graphic I think you seen had been on the page for years as it came as part of the website template. I had mentally just been blocking it out without realising. I've now removed it.

So they can collect your email address for marketing purposes. OXKCD#792

Yes, you are correct. though I individually email people and historically it's only been people that use one particular database and that work in one sector (Finance). I have corporate paying users for one niche database that allows me to make it free for all others.

I originally built it for myself to use with one niche database that had no IDE support at all. I then gave it to my team and then others. Years ago I began to sell it and I still have large banks and finance firms that pay to use it with that one database. Adding support for other databases was actually very little effort however I don't want to have to do the much harder work of: a) Marketing to those users. b) Competing with excellent paid alternatives. c) The various hassle of support / payment processing for many smaller firms. So the large finance firms pay me for the one niche database supported, everyone else gets it free but "unsupported". If a major bank that pays emails a problem, I may have to log in even from holiday to fix it. I'm not doing that for the free users :)