This is a great idea. I think you should also give a little better description of what will be included in the box. I probably would have bought it if I knew what brands were being delivered to me. For example I have been wanting to try Syntha-6, which I see is in your photo, but I have no idea if that is what I would be getting. This may be part of your business model.

Would you consider having an ingredient blacklist? I, and most likely other bodybuilders, do not want specific ingredients in our supplements (i.e. artificial sweeteners, etc). Or this could be an opportunity to have a different line of pump ups as well.

On the homepage it says $5/month and then $10/month on registration. What's the thinking here?

Well we've A/B tested several pages, and showing $5/month + shipping on the homepage converted better than just $10/month with free shipping. We may just change it to say $10/month with free shipping so there is no confusion.

I'd say if $5/month + shipping is testing better, just make the checkout page say $5 + $5 shipping and maybe put the $5 shipping somewhere on the homepage as well in the description text.

Agreed. It just seems like you're pulling a fast one....as a potential customer all I really focus on is that dollar amount per month....I don't really factor shipping into the cost of your service.

Appreciate the feedback. Just had an internal discussion here and we all agreed that even though it may convert better, we don't want customers to have that feeling of shadiness when they get to the checkout page. We've changed it.