Exactly, take the problem / solution, reduce it to 5 words tops and it'll make a standard short intro that people think is cool these days.

From what I can gather it's about a platform to make readable content more accessible, more dynamic, in an attempt to provide a nice reading/learning experience much like wikipedia clicking for half an hour, but on more serious topics and in a friendlier fashion that allows you to easily go back to the article/topic you were reading one thought step before.

That's still too long, but summarizing the idea made it way more appealing to me so it might be a direction.