Looks a lot like https://gumroad.com to me, but without the need to have a credit card.

We are using this and it's brilliant. The only thing missing (which I'm told is coming) is a user-definable Thank-You url. Without it we can't finish our goal funnel tracking.

But the integration is crazy simple - took us 1 minute to get set up.

That is coming very very soon!

Speed of setup is certainly nice and makes for an excellent demo but over time is almost totally irrelevant. As you note, far more important for a service to actually solve customer needs. If it had taken a half hour, a day or a week to set up but delivered increased sales, it would be much more compelling.

Doubly so for this bank transfer-based service which is already quite slow compared to credit card based services.

Great idea, but the implementation seems to lack UX thought. So many clicks to sign up and know what you're actually signing up to.

A quick user feedback session could help fix this. I assume this is a rival feature to Gumroad's approach in the States?

You are %100 correct. I was going to use Dwolla as my app's payment processor but their signup processes is horrible. So I opted for stripe.

Are Dwolla and Stripe really comparable? One reduces the cost of payments and the other is a pretty UI just for card based transactions.

This looks fantastic - hope to try it out soon.

Worldwide expansion of a simple service like this would be amazing.

Nice to see Groupay coming back to its roots with this. Good work guys.