But they did invest in digitals, heavily. There just wasn't enough there to power the huge ship that had been driven by film. Even if they controlled the entire digitals market it wouldn't compare to the previous film market. Perhaps chemicals could have been a saving grace, but I believe Fujifilm had a sufficiently cushioned blow due to the Xerox subsidiary and the more favorable Japanese Business environment. In contrast to Kodak, Fujifilm didn't suffer a significant reduction in government revenue.