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Re:Building an AI game studio: what we've learned so far by charlie90 on Tuesday May 21, 2024 @11:35PM (#40437054)
"Word spreading fast" means there is marketing going on. Thats kind of the genius of marketing to reddit/youtube/twitch as a "normal guy dev", it doesn't feel like marketing, but thats why its so powerful (see social media influencers). You could be even more cynical and look into guerilla marketing tactics they might use like fake views and upvotes/likes.

And again, survivorship bias.

Re:Building an AI game studio: what we've learned so far by password54321 on Thursday May 23, 2024 @07:31AM (#40453371)
You are trying hard to be literal for the sake of sounding smart. It was obvious by marketing we meant paid. Everyone else caught on.