Intentionally gimp it: if you want M2, that will be $100 more, 4K is version-locked but you can buy the unlock code for only $49. It default ships with an OS that contains ads, but you can "unlock" that too, for only $60, but hurry this is a one-time price, it's sure to go back up to $100 any day now. Gee, for some reason (after the security update), there's this "bug" where SD card speeds cap out at a max of 12Mbps (USB 2.0) , the engineers are working on a fix, but in the mean time you can get around it because the rPi-branded SD cards are running at the full 3.0 speed, better be safe than sorry.