One of the points of the Torment Nexus joke is that the Tech Company is totally oblivious to the fact that "Don't create the Torment Nexus" was describing something bad.
> Why shouldn't we say with a couple minor tweaks and a sexier name this "torment nexus" would be pretty cool?
I actually think your defense there actually gets to the core error: things can be simultaneously cool and awful. For instance: nuclear war. On the one hand, you have high tech rockets buzzing around insanely fast while precisely dropping incredibly powerful fireworks; which is admittedly pretty "cool," on the other hand, you have mass death and suffering. The Tech Company people are shallowly responding to just the "cool" part, and missing all the rest.
are there counterexamples? i thought the only difference between utopia and dystopia would be whether the speaker is promoting it or not
Conversely, most "utopias" sound like they would be pretty horrible to actually live in.