Here is an analogy: Look at what Amazon did. Created a marketplace for brands then based on best selling items started Amazon Basics.

This is the way of the world. If we're building products that have marginal utility with wrappers then at one or the other point there will be a hit.

Will suggest looking for blue oceans to solve and integrating more than just a single API to build a strong userbase for which you don't have to compete at a later stage.

And by no means I'm saying this is easy. Probably the hardest thing we will ever do in our lives, but if it works out then amazing.