Or perhaps he had a bad lawyer.

Large (capable) law firms would not want to associate themselves with the underdog in this case. Either because they want to avoid conflict of interest, or confidentiality matters as they likely already have an ongoing relationship with the company initiating the lawsuit. Or simply that the bigger guy paid them to "counsel" and now they have to recuse themselves due to this "relationship".

The smaller guy also likely isn't rich enough to pay for a major law firm either. The game is stacked completely against the individuals going solo against the megacorps. There is no way to win.

The worst law firm in this country in my eyes is K&L Gates. A black executive known for speaking up on racism, sexism, etc# went a bit too far when he blew the whistle on a large cybersecurity incident.

He wound up in jail for making threats.

The whole thing was a sham.

It's frightening to think about but one man at the helm of a major law firm has more power and influence in changing policy than any one elected official in washington.