In terms of proliferation of “pseudo archeology” - whatever that is - yes, lots of people are realizing they can profit from this, so more content than ever is being created to monetize the attention capture. It’s not unlike flat earth stuff, people have been able to successfully monetize content.
It’s not all bad, Graham is no doubt responsible for getting people interested in history, archeology, and even geology. It’s really not societies fault they are I’ll equipped to exercise independent and critical thinking, much less the skill sets, tools and resources to evaluate the existing archeological record.
Though for the people that want to make a career out of it, I’d rather see them obtain formal educations and contribute in meaningful ways in lieu of the majority of the grifting type social media content…most people probably have the capability to become educated about the actual science and they’d also learn pretty quickly there is vast conspiracy to hide history/prehistory as much of the monetized social media promotes.
At least according to my own YouTube bubble it seems we are in a pretty big moment for pseudo-archaeology! Here's an informal discussion about it from Stefan Milo who I highly recommend for anyone intereated in prehistory: https://youtu.be/rWugM4XRPuc?si=EkO5PEAKRAIYYRJD
I have seen another good quality video summarising the debate on the podcast but annoyingly I cannot remember it to share, maybe someone else can share a fun resource (unfortunately the Joe Rogan podcast is way too long for me to actually listen to)!