I don't understand what you are responding to. The GP comment never said anything about "dying on a hill" or being overly literal. They weren't making some grand pronouncement that there's no wisdom behind the "there's no such thing as bad PR" saying. They just pointed out that in this specific case that the bad PR is most definitely undesired and not a net benefit, and that the "no such thing as bad PR" phrase is often overused in places where it's not warranted as a sort of lazy "sure, this is fine!" explanation.