News for hackers. Stuff that matters.

A comment on Apple apologizes for iPad 'Crush' ad that 'missed the mark'. Parent comment

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by supportengineer on Friday May 10, 2024 @12:12PM (#40320650)
Was the entire ad CGI? I cannot tell anymore. I find it unlikely they built a gigantic hydraulic crusher just for the ad.
[ Parent | on HN ]
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by Hamuko on Friday May 10, 2024 @12:46PM (#40321072)
It's possible that some of the close-ups are practical, but the wide shots, such as when the cabinet is being crushed, look fake and plastic as hell. And quite a lot of the destruction is super dramatic, whereas real objects under real hydraulic presses are way less so.

https://www.youtube.com/watch?v=IJrE4nxDsSw

Quite a lot less sparkles, smoke and explosions than the ad.

[ Parent | on HN ]