Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by Hamuko on Friday May 10, 2024 @12:03PM
(#40320552)
You mean the arcade cabinet that conveniently switches to a GAME OVER screen while it has sparks flying and smoke pouring out of it when it gets hit by the crusher? Somehow I doubt you lost an actual cabinet. I'll be surprised if it's even made out of wood and not polygons.
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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by supportengineer on Friday May 10, 2024 @12:12PM
(#40320650)
Was the entire ad CGI? I cannot tell anymore. I find it unlikely they built a gigantic hydraulic crusher just for the ad.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by Hamuko on Friday May 10, 2024 @12:46PM
(#40321072)
It's possible that some of the close-ups are practical, but the wide shots, such as when the cabinet is being crushed, look fake and plastic as hell. And quite a lot of the destruction is super dramatic, whereas real objects under real hydraulic presses are way less so.
https://www.youtube.com/watch?v=IJrE4nxDsSw
Quite a lot less sparkles, smoke and explosions than the ad.