I get that, but there is zero reason to believe that Apple meant that. Nobody is attempting to make those art forms redundant. In the same way Apple's older MacBook Air in an envelope ad could be offensive to people who enjoy using paper. It wasn't and it shouldn't, because everyone knew that computers were just another option and paper documents would still remain an option for those who preferred it. Nobody was attempting to replace anything, and nobody is doing so with creative arts now.