Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by draugadrotten on Friday May 10, 2024 @04:18AM
(#40316550)
> It's why all car adverts are about emotions.
This is my favourite emotional car ad - https://www.youtube.com/watch?v=7sWPHKU1XZU
Apple products does not inspire to such emotions, not anymore. The apple fans are not going to be waiting 20 years for poop emojis.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by Jordan-117 on Friday May 10, 2024 @04:25AM
(#40316584)
Deep Philosophical Video:
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by gjjydfhgd on Friday May 10, 2024 @04:41AM
(#40316672)
Very insightful take.
But the ad also caused me stress, and I own no Apple devices, nor am I a fan.
So there must be more.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by thinkingemote on Friday May 10, 2024 @06:41AM
(#40317322)
hmm, thinking quickly, two things.
Firstly the brand feelings exist even with people who don't own anything to do with the brand. Again with the cars, car adverts mainly seek to install sentiment in non car owners.
Secondly, I think the ad "as art" on it's own is disturbing and menacing.
People invest themselves in their ideas. the ad isn't concerning for what it does in the ad, but for how it is changing the internal feeling of the brand.
It is like remembering when thinking about a car changed for you. From just a car as a kid to something else, something with more meaning. It's why all car adverts are about emotions.