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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by seydor on Friday May 10, 2024 @03:42AM (#40316323)
Wow , pretty horrible ad, and not in a good way. Was it CGI or real ?
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by gjjydfhgd on Friday May 10, 2024 @04:45AM (#40316698)
It's pretty obvious it's real. Cheaper than CGI and better looking.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by laserbeam on Friday May 10, 2024 @05:05AM (#40316807)
Probably a mix. The paint is likely real. The eye popping rubber ball emoji is likely CGI.

Edit: I take that back. My money is on full CGI. I can’t imagine how a brass trumpet would break when placed above an arcade with no physical deformation on the arcade below it.

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by rpeden on Friday May 10, 2024 @07:14AM (#40317568)
A trumpet is a lot weaker in that direction than you're assuming, and a plywood arcade cabinet is a lot stronger than you're giving it credit for.

I'd be very surprised if a bunch of thin brass tubes transmitted enough for force to cause any deformation in an arcade cabinet when being crushed in that direction.

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by Terretta on Friday May 10, 2024 @06:31AM (#40317258)
> can't imagine...

One way would be practical effects.

Multiple items / layers filmed separately for controlled crushes, then combined in post.

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by Nition on Friday May 10, 2024 @06:58PM (#40324543)
I thought it was clearly 100% CGI, but there certainly is a mixture of opinions here.