> The promise of privacy is one way in which they position themselves, but I would not bet the bank on that being true forever.

There are a ton of us out here that consciously choose Apple because of their position on privacy. I have to imagine they know how many customers they'll lose if they ever move on this, and I want to believe that it's a large enough percentage to prevent it from happening. Certainly my circle is not a useful sample, but the Apple people in it are almost all Apple people because of privacy.