> why it's so much easier to deal with B2B and Enterprise software: With cheap consumer software, you get people who will complain to the ends of the earth about your $20 software or jump through hoops to avoid paying less than the cost of a couple drinks to purchase software that clearly solves their needs

Someone will drop $20 on lunch from some place with no guarantees to its quality and think nothing of it.

But asking the same amount for software requires a painstakingly thorough evaluation.

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Products like Gmail, Facebook, Dropbox etc have trained consumers that the normal price of software is $0.