(Seeing the reply down thread from a Mullvad rep, this is not unexpected)
> Imagine an ad that won’t track you after you see it
> Mullvad VPN
That’s not what a VPN does though. Tunneling my browsing does not stop sites from serving ads, setting cookies, fingerprinting browsers, etc.
Mullvad itself is extremely clear that use of a VPN alone is not enough for the reasons you stated. Mullvad VPN (which is what they advertised) is a suite of products and services, some of which are:
- DNS services (ads, tracking)
- A privacy-optimized browser (cookies, fingerprinting)
- Network services like multihop routing (many benefits such as resistance to timing attacks)
All of these services are included with your subscription at no additional cost. I feel like the claim of preventing ad tracking is as legitimate as it could possibly be.