I happen to enjoy the content itself, even if it's all just riffing on the joke on the headline. But I'm a big fan of snark in general.

Also, I'm not 100% sure, but perhaps there are some SEO boosts from having long form article content that wouldn't be gained from just having a title and a blurb (though they do also do those very short form articles as well, where it's a few sentences with the headline)