It's true for some features (the wife (and I, to be fair) were pretty strongly on the "heated seats" side of things) but things like infotainment were not dealbreakers if everything else lined up.

But CarPlay is darn close; I'd not say I'd never buy a car without it but having it means I don't need to worry if the infotainment setup is crap or not, because I won't be using it.