True for hardware, but their record on software is far less convincing.

I expect apple to have local LLMs in hardware in five years or less.

Considering that experiments cost tens to hundreds of millions of dollars a pop this may be not that bad strategy.

There is enormous value in polishing the user experience, especially if no one else is doing it (or maybe capable of doing it?). It will never get old as long as they are the only ones doing it.