Have to agree...the video is, frankly, terrible in terms of product promotion. It actually made me lose interest in the app because it seemed to indicate there was not much to be excited about in the app, since so little functionality was shown.
Cut it down, focus on why we should care about yet another social app.
I actually really liked the video! I think it really helped sell the story and drama of the app. I know that a lot of videos focus on the features of a particular app, but I think this video did a pretty good job of selling the benefits of the app - all while being consistent with the different branding elements.
A video doesn't have to be a features list. It has to tell a story.
(And it doesn't hurt that I really do like The Piano Guys!)
Re:Behind the scenes of Circle app design
by jazzylady on Wednesday May 23, 2012 @12:18PM
(#4013759)
I agree.
The video made me install the app on my Iphone. And I like your app represented on white iphone better than on black (as seen on your landing page)
But I'm not a designer so I didn't have any expectations from article or video. It was just fun and nice teaser for app for me.
Re:Behind the scenes of Circle app design
by doubleconfess on Wednesday May 23, 2012 @09:11AM
(#4012844)
I couldn't even tell if the video was meant to be serious, and for a second made me think the whole app was a ruse. Frankly, I'm still bewildered by what I saw.
Other than that, the app looks nice!