This isn't a moral argument btw, i'm making sure of it because I used to be really into edtech [1]. There's no money in education, only its commercial outcomes. Education for learning is a public good.
bootcamps cannot deliver placement at scale because the premise is flawed. anyone and everyone cannot learn to be a professional coder in 10 weeks.
Anyway, so the coding bootcamps spread like wildfire because they implicitly or otherwise promise high paying careers that anyone can do, all over the internet, in 10 weeks, for a fraction of college tuition.
Not sure if Women who Code made any such promises. There are plenty of lower-paying coding jobs or jobs that involve coding as a useful skill, and a bootcamp can help with that. Or, maybe someone has the CS background but not the practical skills.