News for hackers. Stuff that matters.

A comment on Humane AI – Pico Laser Projection – $230M AI Twist on an Old Scam (2023). Parent comment

Re:Humane AI – Pico Laser Projection – $230M AI Twist on an ... by paulcole on Wednesday April 17, 2024 @01:20PM (#40067610)
> Segway worked exactly as advertised

No.

Their PR and marketing was AWFUL to build the level of hype they did around the product they released.

If you're releasing a scooter for mall cops and tourists you don't go on Good Morning America to advertise it as a world-changing technology.

They advertised the release of a world-changing technology and released nothing like that.

[ Parent | on HN ]
Re:Humane AI – Pico Laser Projection – $230M AI Twist on an ... by laborcontract on Wednesday April 17, 2024 @03:31PM (#40069129)
I remember the marketing around it. I was so incredibly excited too. They really marketed it as having discovered a room temperature superconductor.

Takes me back to a time when you were still able to shroud things with mystique and excitement. The Matrix, Blair Witch Project, and the PlayStation 2 with the emotion engine were all larger than life. Cloverfield was the last of that kind.

[ Parent | on HN ]
Re:Humane AI – Pico Laser Projection – $230M AI Twist on an ... by unsupp0rted on Wednesday April 17, 2024 @02:55PM (#40068728)
"Entire cities will be redesigned around this new product, which I can't tell you about. But you should try to guess, it'll be fun."
[ Parent | on HN ]