This was my thought. My municipality has been working towards laying a city-owned fiber network that ISPs compete on, and if that goes through I would have no problem with some of them running the kind of programs described in TFA. If consumers want it they'll choose those ISPs, if they don't they'll choose ones that offer flat rates for all traffic.

The problem with unregulated broadband isn't the lack of regulation in the abstract, it's the lack of regulation over a sector that has 2(±1) choices per household and no easy path for new entrants.