I meant digital advertising, like ads in search engines and websites - stuff that has gone out of control and we are actively fighting against. I would consider a billboard or sponsoring a podcast for example.

Billboards on inbound roads to major US tech hubs, beyond just SF/NYC targeting bedroom communities with families, seem worthwhile.

As does some sponsorship a la the VPN ads my kids see constantly in content heavy educational videos.

Billboards are ethically and morally disgusting.

It is trying at all cost to make drivers lose focus of the road to see your advert, putting themselves and the people around them at risk of a road crash.