Just to be clear this is just a trademark not the recipe or anything. Trademarks can be challenged, especially one this new. Just because it's been granted now doesn't really mean too much

Also the one they do own (“chile crunch”) was ironically acquired as a result of their own infringement

> Momofuku acquired “chile crunch” in 2023 from the Denver company Chile Colonial, LLC as part of a legal settlement. Chile Colonial had taken legal action against Momofuku for “trademark infringement, unfair competition”, according to court documents.