They're calling them "vodcasts", it's the hot new format.

There are a lot of podcasts out there and no good discoverability outside of large platforms. YouTube has some of the best discoverability out there, but YouTube viewers expect video. If you want to run a successful podcast in 2024, recording video and uploading it to YouTube is a must

In fact Google Podcasts is shutting down; the podcasts will be served via Youtube Music.

Joe Rogan for example is a “podcast” but also films all their episodes so you can watch the host and guests reactions and body language during the segment. “Podcast” doesn’t just mean audio anymore, the definition has evolved.

What I've seen is that it might be easier to promote a podcast if it has video because the web is a visual space and audio-only can be hard to make visual, unless one creates audiograms with text subtitles, but still not as compelling visually.

Plus, YouTube and other visual platforms seem to have better discoverability.

But I'm open to being proved wrong, as I'd love to record audio only lol.

Exactly. You can much easier make TikToks and such if you already have the video