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Re:Ask HN: What PR book should I read? by shappy on Friday May 18, 2012 @04:28PM (#3993748)
This one is required reading for almost every 101-level PR course.

http://www.amazon.com/Toxic-Sludge-Good-For-You/dp/156751060...

Re:Ask HN: What PR book should I read? by zupa on Friday May 18, 2012 @06:41PM (#3994403)
Isn't this just a book about lies?

I'd like to read things that our startup could benefit from. We definitely don't want to lie.