It may well become more successful in some niche market than HoloLens (another niche product) too. But it's not a serious consumer product at $3500 (just kidding, better upgrade that non-upgradeable storage from the 0.25TB, so at least $3700) unless it can, at bare minimum, replace another expensive device (iPhone or Mac) while also doing those things better. Or if some killer app is developed. Which I wouldn't hold my breath too hard for based on their relationship with developers. A killer app like: multiple sports league partnerships which allow you to strap on AVP and be courtside/front row/etc at every game for some monthly subscription -- and all your friends who are also watching the same game are visble and audible via their Personas like they're right next to you. Suddenly, when compared to season tickets or going to 10 games a year, AVP looks great. But I am not necessarily confident that something like this will emerge for this product. Because a lot of content related stuff, which is the only 'proven' consumer use for VR, is dependent on getting content owners to play ball, and content owners don't want to help cement Apple into a dominant position in yet another industry, after seeing how cutthroat their behavior is in music and smartphone apps.