The challenge is, a lot of 'non-technical founders' are obsessed with the idea and consider it their 'golden ticket' reason for getting everything, and completely discount actual execution.

Often the attitude is because 'execution is someone else's problem who doesn't matter much, I can just pay them peanuts'.

Which is why all the hate from the engineering side, because they aren't looking for a technical co-founder but someone to do all the actual work while being told they don't matter.