My perception of some of these financial crimes - Madoff included - is they start off with a small slip, rather than a full dive into fraud. A lot of times it snowballs while the person responsible keeps searching for a way out.
I wonder at what point SBF would have even said what he was doing was immoral. If you're running a Ponzi scheme you think you can salvage, would you compare yourself to Madoff, or would you think "I'm trying to set things right"?
Rather, I'm suggesting that in the eye of the beholder, a very clear case of fraud might be self-perceived as a bump on the road to lawful, legitimate financial dealings.
So the question is if SBF didn't see himself as committing the same crimes as Madoff (even if he was), would Madoff's sentencing and fate even register as a potential deterrent?
The perceived benefit of getting rich and famous can make it easy to overlook the downsides of getting caught.