There are people out there - typically classed as "console warriors", who primarily having seen the Microsoft-Activision purchase - who genuinely believe console companies should buy major third-parties, to bolster their first party line-up, because first party titles typically meant console exclusivity. On other hand, I consider platform exclusives, including that coming as byproduct of being made by a first party dev, as well as exclusive sports/brand licenses[1] as anti-competitive.

[1] See Electronic Arts holding the exclusive Porsche license for several years, or how they were basically monopolizing American/gridiron football market by having the exclusive NFL license.

Also: (I originally replied this part only)

>Convincing the Chinese market to buy even one console, let alone multiple, is unrealistic and platform holders know it.

The greater Asian market is more of a mobile game continent, to be fair. Look at Japan with their "gacha" game subculture; on top of the standard stuff surrounding mobile games, there's also the parasocial aspect associated with them that makes them popular.