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Re:Google patents its augmented reality Project Glass by nooneelse on Wednesday May 16, 2012 @11:57AM (#3982552)
Why would they put them over blank surfaces? They could put their ads over billboards and other ad surfaces that are already around you? That way you like them for not increasing the net number of ads you see, and they get to act as gate-keepers for all other ad forms.
Re:Google patents its augmented reality Project Glass by iharris on Wednesday May 16, 2012 @01:37PM (#3983087)
That's a good point. I guess I was more concerned that other companies (or unscrupulous app developers) might abuse the ability to place ads anywhere. As long as Google exerts strict control over ad policy and placement, it's a win-win like you said.
Re:Google patents its augmented reality Project Glass by AkThhhpppt on Wednesday May 16, 2012 @12:01PM (#3982576)
And they already have relevant patents, in a different arena: http://www.readwriteweb.com/archives/google_could_soon_augme...
Re:Google patents its augmented reality Project Glass by slowpoke on Wednesday May 16, 2012 @12:12PM (#3982643)
I've actually been waiting for such a functionality for ages - except I would use it to adblock everything, even in real life.

No more pesky ad noise == quality of life significantly improved.

Re:Google patents its augmented reality Project Glass by AkThhhpppt on Wednesday May 16, 2012 @12:30PM (#3982720)
Yet again, Steve Mann was there first: http://cyborganthropology.com/Diminished_Reality

Sorry for the monomania, but the man really did pioneer a huge chunk of wearable computing and AR.

Re:Google patents its augmented reality Project Glass by slowpoke on Wednesday May 16, 2012 @12:47PM (#3982813)
That is nice. Time to read up a bit about this man. Thank you.