Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account
by jrockway on Tuesday May 15, 2012 @10:28PM
(#3980098)
Whoa, "dealership"? That's the part of the equation that everyone wants gone.
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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account
by thebigshane on Wednesday May 16, 2012 @01:59PM
(#3983185)
Who buys a car without sitting in it first?
Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account
by MartinCron on Wednesday May 16, 2012 @02:38PM
(#3983374)
I would love to decouple the showroom (sitting in the car, test drive, whatever) from the dealership. If a car manufacturer were to create a space were I could spend some quality time with the car without any threat of encountering a commissioned dealer, I would love it.
Then, I can choose where and how I buy the car later. The manufacturer would benefit from this no matter how I buy the car. Keeping these "shark-free-showrooms" stocked with demo cars, coffee, pastries, and branded swag would just be a general marketing expense.