GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by alain94040 on Tuesday May 15, 2012 @08:07PM (#3979631)

Until someone gamifies car purchasing, so that when I get 10,000 facebook points, I can redeem for a discount at my local GM dealership. Now that would be a great source of leads for car manufacturers.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by jrockway on Tuesday May 15, 2012 @10:28PM (#3980098)

Whoa, "dealership"? That's the part of the equation that everyone wants gone.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by thebigshane on Wednesday May 16, 2012 @01:59PM (#3983185)

Who buys a car without sitting in it first?

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by MartinCron on Wednesday May 16, 2012 @02:38PM (#3983374)

I would love to decouple the showroom (sitting in the car, test drive, whatever) from the dealership. If a car manufacturer were to create a space were I could spend some quality time with the car without any threat of encountering a commissioned dealer, I would love it.

Then, I can choose where and how I buy the car later. The manufacturer would benefit from this no matter how I buy the car. Keeping these "shark-free-showrooms" stocked with demo cars, coffee, pastries, and branded swag would just be a general marketing expense.

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