GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by natrius on Tuesday May 15, 2012 @06:09PM (#3979165)

For brand advertisers like GM, intent is supposed to matter less. The lack of intent was always a known factor, but I personally expected big brands to be comfortable with Facebook's lower click through rates. The fact that they're not is a huge red flag.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by malandrew on Tuesday May 15, 2012 @06:17PM (#3979203)

True, but my impression is that most Facebook ads feel like performance ads and not display ads. I don't recall seeing GM ads on Facebook, but I would bet that they look and feel like performance ads and not display ads.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by waterlesscloud on Tuesday May 15, 2012 @06:41PM (#3979310)

My immediate reaction to this is that "Behemoth old company has not yet learned to optimize its Facebook messaging".

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by natrius on Tuesday May 15, 2012 @07:23PM (#3979499)

I assure you that plenty of Facebook employee time was likely spent trying to optimize their campaigns. Ten million dollar clients don't learn; they're taught.

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