GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by wvenable on Tuesday May 15, 2012 @06:07PM (#3979156)

When watching TV the intent is to watch TV, not purchase soap, a car, or a soft drink. It might be that Facebook's ads are simply the wrong type/style for the kind of interaction people use it for. It does seem like Facebook ads feel like Google search ads.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by jrockway on Tuesday May 15, 2012 @06:44PM (#3979324)

Or, TV ads don't actually work very well. Since we can't track conversions, we don't really know. Advertisers are paying for it, so why rain on the parade?

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by franciscoapinto on Tuesday May 15, 2012 @06:10PM (#3979170)

> When watching TV the intent is to watch TV, not purchase soap, a car, or a soft drink.

The difference being that facebook doesn't make you watch a 10 second ad between each one of Dave's party photos.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by wvenable on Tuesday May 15, 2012 @07:17PM (#3979473)

Could imagine a "Facebook brought to you by Ford" day where the entire interface is skinned -- I think that would be worth a lot of money.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by matthewcford on Tuesday May 15, 2012 @06:21PM (#3979215)

Clearly this is where they're failing.. should also inject pre/post roll ads on all videos

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by DEADBEEF on Tuesday May 15, 2012 @07:02PM (#3979404)

...worked for youtube.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by Drbble on Tuesday May 15, 2012 @08:42PM (#3979754)

Naw it was the ads overlaying the videos that made YouTube the win win experience it is.

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