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A comment on GM Says Facebook Ads Don't Work, Pulls $10 Million Account. Parent comment

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by javert on Tuesday May 15, 2012 @05:48PM (#3979071)
30 million is a drop in the bucket in their marketing budget.

You'd think so, but apparently not, if they're making a big stink over pulling a $10mil marketing campaign. Apparently, $10mil matters to them.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by Drbble on Tuesday May 15, 2012 @08:58PM (#3979806)
One phone call to a reporter, as part of a price negotiation for a hard to value product ("brand awareness"), is hardly a big stink.
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