GM Says Facebook Ads Don't Work, Pulls $10 Million Account

Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by rweba on Tuesday May 15, 2012 @05:14PM (#3978893)

One FT employee easily costs more than $100,000 when you include benefits, expenses and so on.

Also GM sells a few dozens models of cars, I could easily see the salaries for the staff who do daily updates for all these models and the advertising agencies who manage it costing 30 million or more.

Also GM has annual revenue of almost 160 BILLION, 30 million is a drop in the bucket in their marketing budget.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by javert on Tuesday May 15, 2012 @05:48PM (#3979071)

30 million is a drop in the bucket in their marketing budget.

You'd think so, but apparently not, if they're making a big stink over pulling a $10mil marketing campaign. Apparently, $10mil matters to them.

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Re:GM Says Facebook Ads Don't Work, Pulls $10 Million Account by Drbble on Tuesday May 15, 2012 @08:58PM (#3979806)

One phone call to a reporter, as part of a price negotiation for a hard to value product ("brand awareness"), is hardly a big stink.

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