The opposing view, in this retail metaphor, is that they like living in a state with this retail monopoly, because the store will not sell them or anyone else... say, bacon. And they find bacon distasteful and like being able to live in a community where nobody eats it. If the retail monopoly were broken, then their neighbors would be able to purchase bacon, and some would have cookouts and they would have to smell it. Perhaps their favorite snack would discontinue its regional bacon-free variant and sell its normal variant in another store now that it is able to. Don't you know that bacon is bad for you?

The counterpoint is: if bacon is so bad awful and bad for you we should probably regulate its sale, rather than leave that up to a company bullying other companies.