google itself is becoming more of a privacy mess.

More and more sites are adding google services, and it's not googletagmanager anymore, it's google.com. and with more and more sites, this is a requirement for online function.

Just a few:

www.dmv.ca.gov

www.ftb.ca.gov (ca taxes)

www.kaiserpermantente.org

www.irs.gov (hmmm... maybe not google.com )

www.gog.com (coupons)

the list goes on.