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Re:How is a company that sells canned water worth $1.4B? by Solvency on Monday March 18, 2024 @04:01PM (#39749260)
You just described every single beverage company in the world. Monster. Coke. Redbull got into F1 for marketing. The list goes on and on.

Liquid Death is literally paying for these hype op-ed pieces on top of their novelty marketing just to further convince people and create a self perpetuating feedback loop. Just like every other canned beverage company before them, and every other to come. No one has a secret sauce. It's marketing 24/7.

Re:How is a company that sells canned water worth $1.4B? by AdamJacobMuller on Monday March 18, 2024 @04:28PM (#39749600)
Coke and Monster manufacture their own beverages. So does Redbull (kind of).
Re:How is a company that sells canned water worth $1.4B? by BrianGragg on Monday March 18, 2024 @04:12PM (#39749374)
Slight difference in the companies listed all contain addictive substances and the other just contain water.