I think your post has personality, as it is written.

Just my unsolicited, non-expert advice: don't make your writing more generic just to appeal to a wider audience.

You won't stop until everybody is reading your blog

HAHAHAHAHA, nice one

Totally agree, I intend to keep writing as my hobby so definitely wouldn't want to take the fun out of it by removing my own voice!

Moreover, the target "audience" of an app is always specified before the design phase, in the Business Requirements Document and such and it's a defining element for the development. I've read/wrote hundreds of such documents in my career, yet I've never seen one that sets its target audience as 'everybody'.

> the target "audience" of an app is always specified before the design phase, in the Business Requirements Document

I could feel my soul leaving my body while reading this

TBF, if you don't understand the people that you're writing your app for, you're probably not going to be very successful.

If your startup has a Business Requirements Document, you launched too late

Or it's founders have been working at IBM a bit too much... ;)

Or you're not consumer-facing?

You're needlessly rebutting a jokey introduction to an article.

I'd also wager few apps have everyone in the world as active users, which is the next sentence in the article.