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A comment on How Figma's databases team lived to tell the scale. Parent comment

Re:How Figma's databases team lived to tell the scale by victor106 on Thursday March 14, 2024 @04:03PM (#39708349)
> yet another one of Microsoft’s typical product naming crapshoots.

Well said. I haven't seen any company as terrible as Microsoft at naming things. Anyone know why?

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Re:How Figma's databases team lived to tell the scale by studmuffin650 on Thursday March 14, 2024 @05:04PM (#39708956)
AWS is putting up good fight
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Re:How Figma's databases team lived to tell the scale by salynchnew on Thursday March 14, 2024 @05:18PM (#39709093)
Naming things is hard.

At a previous employer, I saw several cool-ish open source projects instantly doomed to obscurity by picking a name that either completely duplicated the name of an existing OSS project or were guaranteed to have terrible SEO for another reason.

However, Microsoft seems to have a unique crossover of fragmented business units and centralized marketing. That's why you end up with Azure -> Subproject -> Actual Product/Service word soup. Perviously, they did this with the Windows Live brand from 2005-2012, and "Xbox" for a wide range of gaming projects (many of which were on PC).

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Re:How Figma's databases team lived to tell the scale by thomasjudge on Thursday March 14, 2024 @06:55PM (#39709947)
related, Microsoft on Microsoft marketing:

https://www.youtube.com/watch?v=EUXnJraKM3k

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Re:How Figma's databases team lived to tell the scale by r-bar on Thursday March 14, 2024 @07:07PM (#39710060)
The committee wanted Cosmos, Azure, and Postgres all in the name and wouldn't compromise.
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