Sure, I agree, this is just my own high level strategy that works for me but might not for you and your situation.

From what I saw, marketing is about data and a lot of money. If you don't have that, it's about having a big profile online account that people follow and trust - but I'm just not the person to build that, posting my stream of consciousness multiple times a day makes me cringe and my jokes are not funny. So I went B2B because I spent my career in large enterprises and understand them.

The same thing applies, though - people buy solutions from people they trust.